A GUIDE FOR ENTERING THE IBS MARKET
This guide offers perspective on the future of the electrical contracting industry through integrated building systems (IBS) work. The guide, authored by Thomas Glavinich and published by the Foundation, is the result of research on developing strategies for successfully entering the emerging information technology market. It is designed to help an electrical contracting firm diversify into the IBS market.
The guide walks users through potential barriers to entering the market and what factors and assets can help the firm overcome these barriers. An overview of the IBS market and 10 critical success factors are outlined, as well as diversification, marketing, and branding strategies for the new IBS electrical contractor.